PROJECT 03 · CONSUMER WELLNESS

Essential Sports Nutrition

Make the next healthy choice easier.

Essential Sports Nutrition products in a bright morning wellness routine

COMPANY AT A GLANCE

WHAT IT IS.
WHO IT HELPS.

Sports nutrition and wellness products organized around real goals—from strength and energy to weight management and everyday health.

EXPLORE THE COMPANY ↗
01INDUSTRY

Consumer wellness · E-commerce

02BUILT FOR

Adults building practical routines around energy, performance, recovery, weight goals, and everyday health

03THE PRODUCT

Sports nutrition, vitamins, supplements, and goal-led product education for real daily routines

04WHY IT MATTERS

It makes a crowded wellness category easier to understand by helping people begin with the result they want to support.

01 / THE OPPORTUNITY

A PROBLEM WORTH
SOLVING.

Wellness shoppers face crowded shelves, complicated claims, and too many disconnected choices. The strongest brands make the path from goal to product feel clear.

02 / THE RESPONSE

TURN FRICTION
INTO FORWARD.

Essential Sports Nutrition brings products, education, and practical goal-based shopping into one focused consumer experience.

THE BUILDER’S LENS

THE VALUE IS
IN THE FOLLOW-THROUGH.

This build shows Todd moving beyond B2B technology and applying the same problem-solving instinct to a consumer category where trust and clarity matter.

  1. 01Goal-led product discovery
  2. 02Education-first brand building
  3. 03E-commerce growth platform

KEEP EXPLORING

MORE PROJECTS.
MORE TO EXPLORE.